Previuos App Design
We can't do a proper redesign case study without taking a look at how it the app was. As you can see, the app did not look so good.
It is clear that the industry is perfect for disruption with an easy to user service. Translot users face these problems the most:
Biggest user pain-points
After analysing the competiton and the current iteration of the app it is clear, that this industry yearns for well designed solutions that are easy to use. A short summary of this biggest problems to solve is this:
- Actually entering the cargo information is a difficult process. A lot of the options care critical. How big does the cargo weigh? How many pallets does it have? How do you load or unload it? These are just a few details that need to filled in. We knew that this process has to be as simple and as clear as possible.
- Now that your cargo or transport offer is up. How do you find the best deal that fits you? You shouldn't have to work hard to look for answers. It should be easy.
- A big part of logistics is negotiating the price. In the old days, people used to do it on the phone. How do you make the negotiating process seamless on the screen?
How are we going to solve it?
Because the transport and cargo flow is pretty much the same lets take a look from the perspective of someone adding a transport.
Here you can see the "home" directory where two thins are going on: The top area is for adding your transport. Below you can see the items you had added.
Offers for that specific transport
If you click the blue button "Pasiulymai", you will be greeted with a modal showing latest offers for that specific freight.
All transport offers
In the navigation you have 3 main menu items. Transport, cargo & current deals. If you click on the Transport menu item, you will land in the current offers page. Here you can see is being offered to you. You can accept, reject or negotiate the price.
Signed deals page
Thirs menu item is the deals page which shows all of the active deals between two parties. This page shows the status of the deal in the top right.
After the deal is made you can request the payment from the payment page.
To save development cost and time we wanted to make the design as modular as possible. You have a few main elements that interchange with each other to provide the right information at the right time.
Although most deals are being done on desktop computers. We wanted to create a nice mobile experience as well.
Hows the app doing?
After presenting the design to a test group of 15 people we received positive feedback. Some areas were not clear such as how we should create the offers. However, most of the things were spot on. Althogough, I need a bigger traction to get a bigger sample size. Then we will be able to see how the users actually use app. It is now in development phase.