A much simpler way to connect freight carriers and cargo owners.

Client: Translot

Scope: UX/UI Design

Translot is a logistics platform that connects cargo owners and freight carriers. This app is mainly focused on the Lithuanian market for now. Although they have plans to expand in the future. My job was to redesign their current application and adapt it to the growing user needs.

Your Transport view

Previuos App Design

We can't do a proper redesign case study without taking a look at how it the app was. As you can see, the app did not look so good.

Previuos app design
Previuos app design
Previuos app design

The Competition

It is clear that the industry is perfect for disruption with an easy to user service. Translot users face these problems the most:

Competition cargo.lt
Competition cargo.lt

Biggest user pain-points

After analysing the competiton and the current iteration of the app it is clear, that this industry yearns for well designed solutions that are easy to use. A short summary of this biggest problems to solve is this:

  • Actually entering the cargo information is a difficult process. A lot of the options care critical. How big does the cargo weigh? How many pallets does it have? How do you load or unload it? These are just a few details that need to filled in. We knew that this process has to be as simple and as clear as possible.
  • Now that your cargo or transport offer is up. How do you find the best deal that fits you? You shouldn't have to work hard to look for answers. It should be easy.
  • A big part of logistics is negotiating the price. In the old days, people used to do it on the phone. How do you make the negotiating process seamless on the screen?

How are we going to solve it?

The Flow

The user journey of Translot

Add Transport

Because the transport and cargo flow is pretty much the same lets take a look from the perspective of someone adding a transport.

Here you can see the "home" directory where two thins are going on: The top area is for adding your transport. Below you can see the items you had added.

Add your own transport

Offers for that specific transport

If you click the blue button "Pasiulymai", you will be greeted with a modal showing latest offers for that specific freight.

Offers for that specific transport

All transport offers

In the navigation you have 3 main menu items. Transport, cargo & current deals. If you click on the Transport menu item, you will land in the current offers page. Here you can see is being offered to you. You can accept, reject or negotiate the price.

All transport offers

Signed deals page

Thirs menu item is the deals page which shows all of the active deals between two parties. This page shows the status of the deal in the top right.

Signed deals page

Payments page

After the deal is made you can request the payment from the payment page.

Payments page

Multifunctional components

To save development cost and time we wanted to make the design as modular as possible. You have a few main elements that interchange with each other to provide the right information at the right time.

Multifunctional components

Mobile Views

Although most deals are being done on desktop computers. We wanted to create a nice mobile experience as well.

Mobile Views

Hows the app doing?

After presenting the design to a test group of 15 people we received positive feedback. Some areas were not clear such as how we should create the offers. However, most of the things were spot on. Althogough, I need a bigger traction to get a bigger sample size. Then we will be able to see how the users actually use app. It is now in development phase.